Yoichi Ochiai & Japan Philharmonic Orchestra Project VOL.5 “Sound of Digital Fermentation” Wednesday, August 11, 2021 – 19:00 at Suntory Hall
■Message（Yoichi Ochiai）
Sound of Digital Fermentation This is my fifth time exploring the possibilities of the orchestra through this project. I’ve been thinking about many things. The new ecology brought about by digital technology, and the resulting sensory synaesthesia, the transformation of our senses, and the synergy of sound, light, and physicality. I am constantly searching for new possibilities beyond “hearing” with an exceptionally talented team. This year, I thought about the physical restrictions that divided us into different regions due to the COVID-19 pandemic. It’s like the DNA that we inherited from our indigenous culture, and the new possibilities that arise from the “ferment” at the core of each cultural sphere. What I hope to explore are the reality of the world that is close and distant, the contrasting structures of Eastern and Western aesthetics, the different meanings of “fermentation” within them, and reflect on the harmony between science, technology and humanity that once existed during the period of rapid economic growth, as we move beyond the limits of growth and create a dialogue for a sustainable future. How will the electronically recorded bell in 1964 ring in this age? Through this orchestra, I would like to discover new possibilities and deep dive into sensory experiences, indigenous and contemporary art, and the modern cultural landscape.
■Yoichi Ochiai & Japan Philharmonic Orchestra Project For the past 4 years since 2018, Japanese media artist and University professor Yoichi Ochiai, known for his works that expand art through technology, has collaborated with the Japan Philharmonic Orchestra, one of Japan’s leading orchestras, celebrating 65th anniversary, under the theme of “Reimagining the Orchestra through Technology”. TBWA HAKUHODO has been involved in the project since the beginning, from designing the concept to the promotional activities. Through the “SOUND-FREE CONCERT” and other programs, the project has expanded the boundaries and value offerings of the orchestra to broader audiences. They are doing this by allowing music to be enjoyed through all senses beyond mere hearing and producing music that is a truly sensory experience that opens up all of our receptors. COVID-19 has taken away many of the sensory experiences from our everyday lives. This year, the project’s 5th concert will be titled “Sound of Digital Fermentation” under the concept “Open your senses”. This concert brings together the five human senses including the sense of smell and taste through a live orchestra, to restore the physicality of musical experiences. This time, the concert will be opened up to international audiences, and will be viewable from anywhere in the world. We invite you to be a part of a new orchestral experience unlike any before.
Past Projects by Yoichi Ochiai × Japan Philharmonic Orchestra ・Vol.1《SOUND-FREE CONCERT》4/22/2018
Program MAYUZUMI Toshiro: Olympic Campanology IFUKUBE Akira: Triptyque Aborigène WADA Kaoru: DASSAI SYMPHONY MIGAKI Second movement – FERMENTATION – Johann STRAUSS II: Champagne Polka, op. 211 BARTOK Bela: Romanian Folk Dances Sz.56 Arvo PÄRT: Cantus in memoriam Benjamin Britten Modest MUSSORGSKY (arr. RAVEL): Baba Yaga & The Great Gate of Kiev, from Symphonic Suite “Pictures from an Exhibition”
■Organizer/Planning/Production： Japan Philharmonic Orchestra ■Grant：Agency for Cultural Affairs “Japan Expo Cultural Resource Content Creation Project (Innovation Project) ■ Partners：EMOHOUSE Co., WOW.Inc, TBWAHAKUHODO, etc. ■ Sponsors：Asahi Shuzo Corporation, Seibido Corporation, Prism Co.
