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Why do some chefs not care what their food looks like? Why would someone spend hours perfecting flavors, only to serve a dish that looks messy, rustic—or even ugly?
In this video, we dig into the ugly truth about plate design. From taste-first legends like Julia Child and David Chang to ideas borrowed from Brutalism and Wabi-Sabi, you’ll discover why some chefs intentionally skip Instagram-perfect plating—and why it might be the most honest form of food design there is.
Chapters
0;00 – Intro
0:57 – Challenging our Assumptions
1:27 – Substance Over Style
2:52 – Speed, Heritage, and Rebellion
3:36 – Honest Design: Ugly, On Purpose
4:59 – What This Means for us
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