カテゴリー: Apple

How do you make a movie without using a movie camera? See how Director Lulu Wang pulled it off with the iPhone 12 Pro Max and go behind the scenes of Apple’s latest Chinese New Year film, Nian. All it takes is a little creativity to make cinema magic, just like the movies.

Music by Roman Senyk http://apple.co/39qW0U2​

Learn more about iPhone 12 Pro Max at: http://apple.co/3cjREA5

Commissioned by Apple. See what it takes to make movies Shot on iPhone, as we go behind the scenes with four student filmmakers. Each reimagines cinema tradition in a different way: from classic noir to magical realism to stop-motion animation and more.

00:28 See how Niko shot a period piece on iPhone 12.

1:22 See how Ciara used movement in their film Our Light Shines in the Dark. See her film @apple on 1.26.21.

1:40 See how AhaNah shot Window to the Soul in stop-motion. Watch the full film @apple on 1.27.21.

2:43 See how Guillermo created in-camera transitions in RobaLuna. See them in action @apple starting 1.19.21.

See more behind the scenes @apple:
https://apple.co/2RHbRFx

Learn more about iPhone 12 at:
https://apple.co/35uQk9W

High-fidelity audio. Active Noise Cancellation with Transparency mode. Spatial audio for theater-like sound that surrounds you. Stunning design with an exceptional fit. All with the effortless magic of AirPods.

Learn more about AirPods Max at http://apple.com/airpodsmax

“Empty Dancefloor” by Soulwax http://apple.co/soulwax

Turn up the holidays with HomePod mini: https://apple.co/338CSHb

A little joy never sounded so big.

“feel good” by Tierra Whack https://apple.co/2UNBRzw
“Peppers and Onions” by Tierra Whack https://apple.co/2IZF1Oq

Commissioned by Apple. All it takes is the #iPhone12 and a different perspective to turn the everyday into something extraordinary.

00:00 Opening

00:22 Balloons + Slo-mo
Learn how to create mesmerizing blobs of color with:
– Party balloons
– Water
– Colorful paper
– Slo-mo on iPhone 12

01:40 Oil + Water + Macro 
See how easy it is to create psychedelic liquid formations using:
– Glass bottle
– Water
– Food dye
– Baby oil
– Dolby Vision on iPhone 12

03:00 Glow-sticks + Night mode
Or turn night time into your creative canvas and paint with:
– Glow sticks
– String lights
– Tripod
– Night mode + Night mode Time-lapse on iPhone 12

Try these simple experiments yourself, or use them as inspiration to create incredible visuals from the stuff you already have in the cupboard.

Learn more about iPhone 12 at:
https://apple.co/35uQk9W

For more experiments, visit:
https://apple.co/2RHbRFx

#ShotoniPhone 12 by Donghoon J. and James T. of Incite.

Song: “Patty Cake” by Captain Planet