PLOT TWIST: Those perfectly styled food photos might be HURTING your engagement!
The most successful food creators I work with are embracing “UGLY DELICIOUS” content…
Here’s why it’s secretly GENIUS:
1️⃣ THE AUTHENTICITY FACTOR
• Perfect food feels staged and inauthentic
• Messy, real food creates TRUST with viewers
• People think: “I could actually make this!”
• Comments increase by 40% on average!
2️⃣ THE FLAVOR-FIRST APPROACH
• When it’s not “too pretty to eat,” focus shifts to TASTE
• Use close-ups of steam, melty textures, and sauces
• Show your genuine reaction when you taste it
• Viewers stay for the whole video!
3️⃣ THE RELATABILITY HOOK
• Perfect food = intimidating
• Messy food = approachable
• Show the REAL process, not just the end result
• Tags like #RealFoodCreator actually trend higher!
My client’s messy burrito video hit 2M views while their perfect pancake stack got only 50K!
What’s your favorite “ugly delicious” dish to make? Comment below! 👇